In that period - after the very harsh years of World War II and post war reconstruction - Italy experienced some deep changes: strong economic growth based on industry, starting of mass consumption (one symbol is surely the "Vespa" scooter), mass migration from rural south to industrial north, spreading of television and birth of a popular culture.
Concerning this last issue - next to Carosello for children - a new generation of singers and musicians "imported" from United States and Great Britain new music and dances: rock'n'roll and beat generation were somehow adapted to Italian context and contributed to renovate the fast-changing Italian society.
Here some examples.
Rita Pavone - Il ballo del mattone - 1963
Mina - Tintarella di luna - 1959
Adriano Celentano - Il ragazzo della via Gluck - 1966
And now, Vacanze romane: an american movie, but settled in Rome, which shows the society of Italian fifties. Here, one of the most famous scenes: riding a Vespa in Rome's traffic.
To finish, let's see how 50s and 60s popular culture still has an influence today. I have chosen the example of one song, "Ragazzo di strada". It was originally recorded in 1966 by a band called "I Corvi". In 2003, however, it was re-recorded by the Spanish singer Tonino Carotone. As you can see, Tonino Carotone's video-clip relaunches many elements of Italian pop culture of 50s and 60s. Enjoy!
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